Posts Tagged ‘Visual Merchandising’

L’Oreal-Parbel’s New Travel Retail Location at Dufry Stores in Newark

July 20, 2010

L’Oreal-Parbel of Florida recently unveiled its new corners at the Dufry stores in Terminal C at Newark Airport. Manufactured by Creaction Design Group, Inc., the two corners display the company’s best-selling brands, Lancôme and Yves Saint Laurent.

The Lancôme Corner at Dufry C3 Store Displays the Brand's Skincare, Make-up and Fragrances

Conviniently located airside, right after the security checkpoint for Terminal C, the new Dufry C3 store boasts the leading brands in skincare, make-up and fragrances.

The New Dufry Store in Terminal C Welcomes International Passengers

The new Yves Saint Laurent wall fixture elegantly presents the feminine and masculine signature products in a luxurious mix of wood, back painted glass and satin gold aluminum.

The new YSL design with black back painted glass, acrylic cut-out logos, wood shelves in satin gold aluminum with glossy black trays and illuminated with LED lighting


Sisley Paris’ first personalized corner at BLM NY by Creaction

February 18, 2010

A few months ago Sisley Paris inaugurated its first personalized corner at Bloomingdale’s flagship store in New York (in good company). This modern and luxurious corner designed by Creaction is neatly located at the heart of Bloomingdale’s revamped BWay and boasts its own dedicated cabin for clients to enjoy the very selective brand’s products in a quiet haven.

The pictures below offer a quick glimpse into the sleek and modern new look the brand has unveiled with this unique space at Bloomingdale’s 59th street in New York, NY.

A view of the Sisley corner from BWay main alley

Inside Sisley's cabin at BLM 59th Street

Sisley Paris' corner at the heart of BLM's BWay

The make-up counters of the Sisley corner

Another view of the Sisley corner on Bloomingdale's BWay