Archive for the ‘Travel Retail’ Category

Our latest work!

November 3, 2011

So we haven’t posted in quite some time but it doesn’t mean we haven’t kept busy! And to catch you up with all the great projects we have worked on recently, we have compiled a new book. See below and don’t hesitate to post your comments.



L’Oreal-Parbel’s New Travel Retail Location at Dufry Stores in Newark

July 20, 2010

L’Oreal-Parbel of Florida recently unveiled its new corners at the Dufry stores in Terminal C at Newark Airport. Manufactured by Creaction Design Group, Inc., the two corners display the company’s best-selling brands, Lancôme and Yves Saint Laurent.

The Lancôme Corner at Dufry C3 Store Displays the Brand's Skincare, Make-up and Fragrances

Conviniently located airside, right after the security checkpoint for Terminal C, the new Dufry C3 store boasts the leading brands in skincare, make-up and fragrances.

The New Dufry Store in Terminal C Welcomes International Passengers

The new Yves Saint Laurent wall fixture elegantly presents the feminine and masculine signature products in a luxurious mix of wood, back painted glass and satin gold aluminum.

The new YSL design with black back painted glass, acrylic cut-out logos, wood shelves in satin gold aluminum with glossy black trays and illuminated with LED lighting

Longchamp increases its visibility at DFA MIA with Creaction

May 13, 2010

A  few months ago, Creaction Design started working with luxury brand Longchamp and the first assignment we received from Stéphanie Peña, Regional Sales Director for the Americas was to help the brand increase its visibility in the DFA stores at Miami International Airport.

With skyrocketing sales of its staple Pliage bags, an iconic product very well suited for Travel Retail environment, the brand wantedto display more of its leather lines while increasing the visibility and branding of its newly acquired space within the DFA stores.

Longchamp Gondola with its iconic Pliage, a staple for Travel Retail locations

The result: brand new fixtures with Longchamp new corporate design for 6 of the 12 DFA stores at MIA. Easily recognizable with their iconic Pliage bags and Longchamp new line of upscale leather bags, the fixtures are clearly identifiable with illuminated logos.

Longchamp illuminated logo signals the brand from the store entrance

Leathers are elegantly displayed on Longchamp luxurious console kits, an original design from the brand, adapted here by Creaction Design for the requirements of the space at Miami International Airport.

Longchamp Leathers are displayed on a luxurious and unique console kit

The concept of Longchamp travel retail was declined to accommodate larger retail spaces like with this complete wall unit for Longchamp Pliage next to gate D25.

A complete wall of Longchamp Pliage bags