Archive for the ‘Backwall & Corners’ Category

Our latest work!

November 3, 2011

So we haven’t posted in quite some time but it doesn’t mean we haven’t kept busy! And to catch you up with all the great projects we have worked on recently, we have compiled a new book. See below and don’t hesitate to post your comments.



Sisley Cosmetics Shines at Bloomingdale’s 59th Street

August 6, 2010

The New Sisley Columns at Bloomingdale's 59th Street

A few months ago, Creaction Design Group completed the installation of Sisley Cosmetics’ flagship corner at Bloomingdale’s. But as the fixtures were being manufactured, guidelines had changed and Bloomingdale’s authorized the brands in the center of B’Way to extend the dressing of the columns from 66″ to 102″, giving greater visibility from the aisles of the cosmetics department.

The Illuminated Column Extensions Crown Sisley Flagship at B'Way

As Creaction went back to the drawing board, we worked closely with Sisley Cosmetics to make the best use of this unique opportunity to increase the visibility of the flagship corner. Our main goal was to create a design seamlessly integrated with the existing fixtures, something that wouldn’t look like an addition but would enhance significantly the visibility of the corner.

Sisley's Flagship at Bloomingdale's 59th Street

The result: two column extensions in lacquered wood with cut-out logos and acrylic panels engraved with Sisley’s inimitable family shield and orchid, lit up by colored LEDs from JESCO Lighting. A fine combination that crowns elegantly Sisley’s flagship corner at Bloomingdale’s.

The Color Changing LEDs From JESCO Lighting Add A Subtle Touch to The Ensemble

Manufactured in Miami by Creaction Design Group, the column extensions represented a technical challenge that required an in-depth engineering study to integrate the shape and lights in the limited space available around the existing columns. The solution chosen relies on the combination of a metallic structure (used as a cantilever) and carpentry to support the weight of the columns.

A render of the space presents the concept as it was developed by Creaction Design Group

The Illuminated Column Extensions Crown Sisley Flagship at B'Way

L’Oreal-Parbel’s New Travel Retail Location at Dufry Stores in Newark

July 20, 2010

L’Oreal-Parbel of Florida recently unveiled its new corners at the Dufry stores in Terminal C at Newark Airport. Manufactured by Creaction Design Group, Inc., the two corners display the company’s best-selling brands, Lancôme and Yves Saint Laurent.

The Lancôme Corner at Dufry C3 Store Displays the Brand's Skincare, Make-up and Fragrances

Conviniently located airside, right after the security checkpoint for Terminal C, the new Dufry C3 store boasts the leading brands in skincare, make-up and fragrances.

The New Dufry Store in Terminal C Welcomes International Passengers

The new Yves Saint Laurent wall fixture elegantly presents the feminine and masculine signature products in a luxurious mix of wood, back painted glass and satin gold aluminum.

The new YSL design with black back painted glass, acrylic cut-out logos, wood shelves in satin gold aluminum with glossy black trays and illuminated with LED lighting

Sisley Paris’ first personalized corner at BLM NY by Creaction

February 18, 2010

A few months ago Sisley Paris inaugurated its first personalized corner at Bloomingdale’s flagship store in New York (in good company). This modern and luxurious corner designed by Creaction is neatly located at the heart of Bloomingdale’s revamped BWay and boasts its own dedicated cabin for clients to enjoy the very selective brand’s products in a quiet haven.

The pictures below offer a quick glimpse into the sleek and modern new look the brand has unveiled with this unique space at Bloomingdale’s 59th street in New York, NY.

A view of the Sisley corner from BWay main alley

Inside Sisley's cabin at BLM 59th Street

Sisley Paris' corner at the heart of BLM's BWay

The make-up counters of the Sisley corner

Another view of the Sisley corner on Bloomingdale's BWay